Walter Aguilar
Global Luxury Brand Strategist
A key player in the creation of the Super Premium rum category worldwide as the mastermind behind Ron Zacapa Centenario strategy and brand building within the Worldwide Travel Retail industry leading to a Diageo partnership in the mid 2000´s. Has since then successfully helped rum brands turn around globally and financially including opening more than 16 countries withing 2020-2021 (covid period). Global band reach and network in all continents.
My Sessions
The role of Travel Retail in your Rum Strategy
MBCC - Art Deco RoomAlexandra Alfaro
Walter Aguilar
Fede J. Hernández
Carolyn Mariani
In an era where international travel serves as a conduit for cultural exchange and economic dynamism, the significance of global travel retail in shaping and propelling the trajectory of rum markets cannot be overstated. This seminar stands as a beacon, illuminating the critical role that travel retail plays in the formulation, execution, and expansion of […]