Diana Arellano is Chief Revenue Officer at Overproof, the leading data services provider for the alcohol industry. Her strategic leadership has helped propel the company from a startup to a recognized industry leader, and positioned Overproof as a trusted partner to emerging and established beverage alcohol brands.

With a relentless focus on business excellence, Diana leads growth strategies in marketing, sales, and client success. She is experienced in building and leading high performance teams, and fostering a culture of excellence and innovation.

Diana is committed to ensuring Overproof remains a reliable ally for brands seeking to elevate their market presence and impact, and actively contributes to Overproof’s commitment to empowering alcohol brands by delivering innovative solutions tailored to their unique challenges.

As a thought leader, she leverages her own insights into growth strategies and Overproof’s industry-leading market, cocktail, product and trend data to help brands outsmart the competition and drive success.