1. WHO IS NIELS BENSCHOP?

Proud father of two, who loves to balance his passion for food and drinks with an active lifestyle. As a food and spirit enthusiast, it’s my worst fear to run out of new taste- and flavour experiences. Having worked in the food industry for most of my career I now got the chance to work for an icon in the Rum industry; E&A Scheer, as Chief Commercial Officer. As I am relatively new in the Rum world I am eager to get to know the people, products, and stories that drive the business and of course, try creating new Rum history.

3. WHAT DOES RUM MEAN FOR YOU? WHAT MADE YOU FALL IN LOVE WITH RUM AND WHEN DID IT HAPPEN?

Rum means endless possibilities and new friendships to me. I got my first proper introduction to Rum during our honeymoon in the Dominican Republic. We met an older German couple on a boat ride who introduced us to Cuba Libres, which the boatsmen referred to as “Vitamines”. This got us hooked. Not only did it taste great, but it also loosened our lips and got us talking about life and along the way made new friends. Having seen so many different Rum blends, I am amazed by the diversity of flavours and (hi)stories behind all the different Rums and still I get surprised. I am sure this will keep me busy for decades to come. I am also actively sharing my new passion with my friends who love my new drink of choice.