Joe Cabassa, Regional Brand Ambassador & Luxury Hospitality Lead – Caribbean The Macallan

Driven by a deep passion for acquiring and sharing knowledge about the world of whisky and
distilled spirits, Joe Cabassa has built a career of more than 20 years of proven experience as an
educator and industry expert. Cabassa has trained thousands of professionals throughout Latin
America and the world, in turn representing the world's leading brands as an educator. His mission
to push the limits of the knowledge of spirits has led him to work in more than 70 cities in 48
countries.

His most recent position is that of Regional Brand Ambassador & Luxury Hospitality Lead for the
prestigious brand The Macallan in the Caribbean.

On October 3 rd , 2022, Joe Cabassa was inducted into The Keepers Of The Quaich, an exclusive and
international Society that recognizes those that shown outstanding commitment to the Scotch
Whisky industry.